Design Your Home (DYH.com), an online-only furniture retailer operating in eight countries across Europe, has introduced a new 3D Room Planner and the first European designer community – all based on the VividPlatform. By launching the 3D Room Planner DYH.com wants to provide ‘the coolest online and app furniture shopping experience in Europe’. They also want to make the modern social customers’ buying cycle completely seamless by cross-integrating the design platform, e-Commerce, social-media, design blogs, and interior design services.

We focus on the use of virtual and augmented reality technologies in the sales tools (vs marketing gimmicks), and are always keen to understand how the consumers use the applications, routinely studying the consumer behaviour in order to identify behavioural changes and to analyse the effects of new features and technologies (e.g removing the plugin requirements).

In 2014 the marketing and sales management in Rautakesko, one of the largest home improvement retailers in Europe, recognized that the hodgepodge of single purpose online design tools did no longer meet the requirements and the needs of the omni-channel shoppers. Not only did each application have its own user experience but the tools were also limited to basic online visualisation and did not support the modern shopper's path to purchase.

The 2014 Visual Media Expo, 'Potentials of Image Representation Expanded by Visual Media' took place in Yokohama, Japan, in December. From scanning with cameras to showing with projectors, the event covered a wide range of information gathering and broadcasting methods.After its seminar presentation on Friday, VividWorks won an award this year for “unique concept”. VividWorks presented its VR and AR solution based on modular design of 3D components.