In the past, when their customers were building modular configurations or customising furniture items, it was always a challenge to ensure that the customers were given the right price information and that the customised combinations complied with all product constraints and production requirements. In order to solve these issues, Montana has now invested in a new system which, in addition to giving the consumers an intuitive way to customise and visualise their furniture, supports direct ordering and fully integrates with Montana's back-office, ERP, and production systems.

While our most advanced customers integrated 3D-visualisation closely into their customer purchase cycle, product design, logistics and manufacturing as early as 2007, it has really been only during 2014 when we have seen a clear trend towards full omni-channel integration. Most businesses still continue to introduce the capabilities with a light 'integration'(i.e. hyperlinks from existing digital platforms to standalone systems) but, having built the 'seed' customer base in the first 6-12months, they rapidly move to integrate and extend the capabilities to most customer touchpoints.

Interior designers and decorators influence the purchasing decisions in a large number of commercial, residential, and hospitality spaces. Started after the high interest levels and need expressed by these professionals, the interior designer and decorator optimized VividPlatform version is now in its final beta-testing phases with a number of interior designers in Europe, USA, and Australia.