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NEWSLETTER FEBRUARY 2015

Augmented Reality Furniture

Case In Point - Ekornes' Journey

Having dappled in 3D-visualisation with custom-made marketing-gimmicks and never having achieved the results they really wanted, the people with Ekorness recognized they had to move into a new direction: What Ekornes wanted was a solution the consumers could use both online, on a tablet, and in-store and, most importantly, would allow Ekornes to rapidly deploy and expand globally. Ekornes started by launching the services in Norwegian markets, initially for the use of their local sales-people and then to the general public, only gradually making the applications available also in other markets with a soft-launch approach (still serving the global markets from Norway). Reaching tens of thousands of application users per month with little or no promotion in the markets, Ekornes has now shifted their focus to the global user experience. The applications are localized to multiple languages and, taking advantage of Vividwork's international presence, rolled out globally, serving the Ekornes customers always from the nearest hosting centers. As a result, Ekornes can effectively and directly engage the consumers in every market and, with application links to the location closest to the customer's, drive sales to their local resellers. See more at Ekornes-site and in AppStore

Commercial Furniture Accelerating New Sales Approach

Working with the commercial furniture businesses globally, from smaller manufacturers like Blåstation to some of the world's top-3 largest businesses, we see similar usage trends and accelerating adoption in all markets; Most businesses in the segment share the same problems as Public Co (Cres), a large Japan-based office and hospitality furniture manufacturer: the design and sales processes are time consuming, require too much manual labour, do not easily allow changes, and often result in wrong customer expectations. To change this, Public Co wanted a solution that would allow them to easily work with the customers. They wanted to upload the customer floorplans automatically, be able to show to the customer, on-site and in real-time, what the alternatives would look like, and throughout the project share the design concepts online between the project teams and the customer. Having first established the new ways of working, and now completing 160-seat lobby designs in tens of minutes instead of hours, many of our commercial furniture customers are now expanding to the customer-targeted application use. By enabling the customers to start the design process by themselves, these businesses create sales-leads efficiently from the application reporting as well as achieve significantly wider reach than is possible with the traditional sales-person approach.

News Tidbits

VividWorks COO and VP of APAC Visiting Australia in February

VividWorks COO, Jorma Palo, and Vice President of APAC, Markus Raipio, are visiting Australian customers in February(10.2-13.2), sharing their experiences, lessons learned, and trends from the VividWorks customers, like Ekornes and La-Z-Boy. For more information.

Did You Miss Our 2015 Trends Predictions?

If you did not receive our previous 'Augmenting Australian Furniture Reality' -newsletters you can find them online, e.g. New Digital Marketing Studies and Trends For 2015

Vividworks Augmented Reality

Oh Yes - And We Also Won A Prestigious Visual Media Award

The 2014 Visual Media Expo, 'Potentials of Image Representation Expanded by Visual Media' took place in Yokohama, Japan, in December. From scanning with cameras to showing with projectors, the event covered a wide range of information gathering and broadcasting methods.After its seminar presentation on Friday, VividWorks won an award this year for “unique concept”. VividWorks presented its VR and AR solution based on modular design of 3D components. In addition, VividWorks also showed test data and ideas for future projects, including live alteration of photographed images and active database feedback designed for use in similar VR / AR situations.