Continuing to evolve our SaaS-solution we are launching the next set of VividPlatform features in the AWE Europe (18.-19.10) and Tokyo Housing Expo (25.-27.10) industry events: The High Quality Rendering and Head Mounted Display (aka VR-headset) features.
Taking advantage of the latest graphics hardware in computers and high-end tablets, with the High Quality Rendering (HQR) we increase the detail level of the user interface imaging and add advanced lighting features, creating even more realistic visualisations while still maintaining a responsive user experience. And in this sense the word 'rendering' is a bit misleading, as it is a term often associated only with computer generated still-images or video animations. With the HQR-feature the VividPlatform users can still continue to design with the products, build configurations, change options, and visualise the results in real-time, just like in the earlier platform versions. The only difference is that the products are “just” that much more engaging.
As most consumers do not yet have the latest HW in their devices, in the immediate future we see the HQR-feature being mostly used in the retailer showroom design-stations and by the professional consultants (e.g. sofa, bed, or kitchen configurators; interior designers, commercial furniture sales). As the consumers continue to replace their old devices with newer versions, we expect our customers to gradually adopt the HQR-feature also for the consumer focused use-cases, most likely in the second-half of 2017.
The second key feature we launch commercially in the October tradeshows, and one we have been working on for quite some time, waiting for the HW-device market to mature (about 2yrs in fact), is the support for Head Mounted Displays (HMD). Named colloquially as Virtual Reality in the current tech-hype, HMDs do provide an immersive visualisation experience but currently lack a natural way for enabling the user interactivity in the interior design applications. As the total number of VR-headsets even globally is still counted in just millions, and the hardcore gamer-segment is not particularly well-known for the interest in interior design, we see the near-term use for this feature also mainly in the retailer showrooms, for creating that extra consumer buzz.
At the launch in Berlin the HMD feature is demonstrated with HTC ‘Vive’ Virtual Reality -headset but naturally, as VividPlatform is display device independent, other HMD-devices are also supported.