European Online-Only Retailer Launches 3D Room Planner
Design Your Home (DYH.com), an online-only furniture retailer operating in eight countries across Europe, has introduced a new 3D Room Planner and the first European designer community – all based on the VividPlatform. By launching the 3D Room Planner DYH.com wants to provide ‘the coolest online and app furniture shopping experience in Europe’. They also want to make the modern social customers’ buying cycle completely seamless by cross-integrating the design platform, e-Commerce, social-media, design blogs, and interior design services.
The 3D Room Planner enables the online customers to design with the DYH.com products and to find just the right combinations and configurations for their own interior style - while all the time being able to see how the products would look and fit in their home. Since most of the furniture fabrics and options are available only as swatch samples even in the traditional retailers’ showrooms, the 3D Room Planner helps DYH.com to take their customer shopping experience on par and beyond of that of a traditional brick-and-mortar store, missing only the touch-and-feel of the in-store experience but providing the customer a better idea how the products will fit in their home.
The DYH.com ‘Interior Community’ enables the customers to exchange and evaluate interior design ideas and evolve with the interior professionals and other customers. As Hans-Joachim Bischoff, Board of Design Your Home Holding Sweden says: "Imagine, you want to rearrange your house or dining room into something more modern and stylish. You would prefer to use the advices of an interior designer. However, this person is really expensive. Now everyone can virtually create her/his own interior on DYH.com with real furniture and adjust colours. A second step, as a world premiere offered by DYH.com, is to provide experienced interior designers for interested customers."