Augmented Reality for Digital Marketers - New Gartner Market Guide

Gartner, an independent provider of research and analysis on the information technology industry, recently published a new Augmented Reality Vendor Market Guide. Defining the market as a category of technologies which “…enriches the user’s interaction with the physical, real-world environment through descriptive text, graphics, images, audio, video and other value-added digital information” the guide analyses the markets and several key vendors, making recommendations on engaging vendors and taking advantage of the augmented reality technologies to "educate buyers faster and more effectively".
VividWorks is the only furniture industry augmented reality solution provider selected into the Gartner market guide.

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