Creating An Online Customer Journey - Moving Beyond A Web Catalogue

The social distancing requirements are currently accelerating the consumer shift to online buying in all categories, and the furniture and home improvement retailers are also seeing significant increases in their website traffic. Since February, the Australian internet traffic has grown by up to 70% and, for example, online browsing of furniture increased by more than 200% (V12).  


Building an Omnichannel Journey - AR and VR vs. Design-to-Purchase

A personalised omnichannel customer experience is the current retail mantra, the holy grail and a silver bullet all wrapped in one. The retailers who provide their customers with an engaging omnichannel journey through each step of the buying cycle, from the need-recognition and alternative-evaluation to completing the purchase, have been shown to enjoy significantly higher conversion rates and customer loyalty than their competitors (for example,  in our studies up to 59% higher in-store conversion rate, and 23% higher purchase size).


Use Case: 'People Like You'

Affinity and association rule learning based online recommendation systems, such as market basket analysis with Apriori-algorithm, are well understood and widely used in the e-commerce environments. However, when these methods are applied in furniture retail several challenges emerge.


Long-term User Behaviour: After the Initial Excitement?

We focus on the use of virtual and augmented reality technologies in the sales tools (vs marketing gimmicks), and are always keen to understand how the consumers use the applications, routinely studying the consumer behaviour in order to identify behavioural changes and to analyse the effects of new features and technologies (e.g removing the plugin requirements).


ROI of 3D and AR Visualisation: Customers Result

VividWorks recently completed a study on the impact the VividPlatform augmented and virtual reality solutions have on the consumer path to purchase and on the businesses bottom-line. According to the results of the study which was based on consumer interviews as well as measured and client estimated business performance, enabling consumers to visualize products as part of their own homes: