User Behaviour

A personalised omnichannel customer experience is the current retail mantra, the holy grail and a silver bullet all wrapped in one. The retailers who provide their customers with an engaging omnichannel journey through each step of the buying cycle, from the need-recognition and alternative-evaluation to completing the purchase, have been shown to enjoy significantly higher conversion rates and customer loyalty than their competitors (for example,  in our studies up to 59% higher in-store conversion rate, and 23% higher purchase size).

We focus on the use of virtual and augmented reality technologies in the sales tools (vs marketing gimmicks), and are always keen to understand how the consumers use the applications, routinely studying the consumer behaviour in order to identify behavioural changes and to analyse the effects of new features and technologies (e.g removing the plugin requirements).