How Macy's Increased Basket Size While Reducing Floorspace With VR

Macy’s, one of the world’s leading retailers, is constantly looking for ways to develop their business by creating new and exciting customer shopping experiences.  As part of this focus on ‘What’s New, What’s Next” in retail industry Macy’s has been rolling out Virtual Reality design stations in their furniture departments since 2018 and are now offering the experience already in over 150 stores.

Learn more about Macy’s VR in-store experience and watch Macy’s CEO, Jeff Gennette, talk about their approach here.


VividWorks Exhibiting in AWE'17, Santa Clara June 1-2

A peek-review videos of some of the use cases Vividworks will be demonstrating at AWE'17 can be seen by clicking the images below.

Next generation of selling configurable products 

Showcasing the visualisation quality, material realism, and adjustable lighting 

HQR Materials Sample


VividWorks Featured in Commercial Integrator Europe

According to influential retail commentator Walter Loeb, this period of ‘revolutionary change’ is accelerating as the 2020s approach, with the Internet continuing to influence shopping in new and more disruptive ways. All retailers with a stake in the high street need to come to terms with what this change means for their stores, both in terms of methodology and more importantly, technology.


Building an Omnichannel Journey - AR and VR vs. Design-to-Purchase

A personalised omnichannel customer experience is the current retail mantra, the holy grail and a silver bullet all wrapped in one. The retailers who provide their customers with an engaging omnichannel journey through each step of the buying cycle, from the need-recognition and alternative-evaluation to completing the purchase, have been shown to enjoy significantly higher conversion rates and customer loyalty than their competitors (for example,  in our studies up to 59% higher in-store conversion rate, and 23% higher purchase size).


Financial & Operations View of AR & VR

When furniture retailers start with virtual and augmented reality they often focus on the marketing aspects and metrics like traffic increase, conversion rates, omni-channel performance, and long-term use are carefully monitored. In contrast, the operations impacts of deploying a design-to-purchase platform rarely attract as much attention and in many cases are completely ignored in the return-of-investment analysis.


Montana's New Online Ordering System With VividPlatform

In the past, when their customers were building modular configurations or customising furniture items, it was always a challenge to ensure that the customers were given the right price information and that the customised combinations complied with all product constraints and production requirements. In order to solve these issues, Montana has now invested in a new system which, in addition to giving the consumers an intuitive way to customise and visualise their furniture, supports direct ordering and fully integrates with Montana's back-office, ERP, and production systems.


Increasing Store Sales Close Ratio With In-Store Design Stations

The theory is simple. Equipped with a thorough knowledge of products and able to demonstrate all of them, the sales person obtains a good understanding of the customers needs and home environment, and provides a highly personalised service, dealing with things that are important to your customers, solving their decorating problems, and clearing their decision uncertainties. As a result, less customers disconnect at the door (i.e.


La-Z-Boy Full Product Catalogue Now in VividPlatform

After La-Z-Boy replaced their previous 3D visualisation applications with the VividPlatform in 2014 we have been busy in moving their full product catalogue to the new design-to-purchase system. The transition has now been completed and the La-Z-Boys sales people and consumers are able to design new interiors using the full La-Z-Boy product catalogue, including all materials, colours, and options. The '3D Room Planner' is currently available only in the North American markets (online available globally but only from US servers) and will be in the future phased into other markets.