How Macy's Increased Basket Size While Reducing Floorspace With VR

Macy’s, one of the world’s leading retailers, is constantly looking for ways to develop their business by creating new and exciting customer shopping experiences.  As part of this focus on ‘What’s New, What’s Next” in retail industry Macy’s has been rolling out Virtual Reality design stations in their furniture departments since 2018 and are now offering the experience already in over 150 stores.

Learn more about Macy’s VR in-store experience and watch Macy’s CEO, Jeff Gennette, talk about their approach here.


How AR Helps Lindström To Sell Its Design Mat Range

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry.


Vividworks Case Story: EM

EM Case Story

Shops are still needed

There is no replacing the need for a customer to test out how bouncy a sofa cushion is or to determine the comfort of a bed. Those key pieces will forever be part of the in-store experience.

“At stores, people continue what they started on the web. They try options they saw on the web and commit to purchase with the help of our professional sales people,” Sturehed says.


CIO Review Recognises Vividworks amongst 'the 20 Most Promising'

In their recent Augmented Reality Special Issue the CIO Review Magazine recognised Vividworks amongst 'the 20 Most Promising Augmented Reality Solution Providers - 2016'. While appreciative of the honour and the significance of the nomination, we beg to differ - slightly: Having delivered double-digit sales growth and operational cost savings to hundreds of customers already for years, we do like to consider ourselves a bit more than just 'promising'.


La-Z-Boy Full Product Catalogue Now in VividPlatform

After La-Z-Boy replaced their previous 3D visualisation applications with the VividPlatform in 2014 we have been busy in moving their full product catalogue to the new design-to-purchase system. The transition has now been completed and the La-Z-Boys sales people and consumers are able to design new interiors using the full La-Z-Boy product catalogue, including all materials, colours, and options. The '3D Room Planner' is currently available only in the North American markets (online available globally but only from US servers) and will be in the future phased into other markets.


Commercial Furniture Accelerating New Sales Approach

Working with the commercial furniture businesses globally, from smaller manufacturers like Blåstation to some of the world's top-3 largest businesses, we see similar usage trends and accelerating adoption in all markets; Most businesses in the segment share the same problems as Public Co (Cres), a large Japan-based office and hospitality furniture manufacturer: the design and sales processes are time consuming, require too much manual labour, do not easily allow changes, and often result in wrong customer expectations.