Business Case

Macy’s, one of the world’s leading retailers, is constantly looking for ways to develop their business by creating new and exciting customer shopping experiences.  As part of this focus on ‘What’s New, What’s Next” in retail industry Macy’s has been rolling out Virtual Reality design stations in their furniture departments since 2018 and are now offering the experience already in over 150 stores.

Learn more about Macy’s VR in-store experience and watch Macy’s CEO, Jeff Gennette, talk about their approach here.

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry.

Not All Sharing Is Equal

Shops are still needed

There is no replacing the need for a customer to test out how bouncy a sofa cushion is or to determine the comfort of a bed. Those key pieces will forever be part of the in-store experience.

“At stores, people continue what they started on the web. They try options they saw on the web and commit to purchase with the help of our professional sales people,” Sturehed says.