Macy’s, one of the world’s leading retailers, is constantly looking for ways to develop their business by creating new and exciting customer shopping experiences. As part of this focus on ‘What’s New, What’s Next” in retail industry Macy’s has been rolling out Virtual Reality design stations in their furniture departments since 2018 and are now offering the experience already in over 150 stores.
Learn more about Macy’s VR in-store experience and watch Macy’s CEO, Jeff Gennette, talk about their approach here.