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20Apr

National Tiles Home Customisation

National Tiles customers, when selecting tiling for their homes have always faced the same issues as the customers of practically all other retailers, perhaps even more so. Whilst they could see and feel the product in the shop, they often struggled to visualise what their selections would look like in their own home and ended up seesawing between the alternatives, unable to make a decision (let alone being upsold to!).

12May

How AR Helps Lindström To Sell Its Design Mat Range

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry.

02May

VividWorks Featured in Commercial Integrator Europe

According to influential retail commentator Walter Loeb, this period of ‘revolutionary change’ is accelerating as the 2020s approach, with the Internet continuing to influence shopping in new and more disruptive ways. All retailers with a stake in the high street need to come to terms with what this change means for their stores, both in terms of methodology and more importantly, technology.

07Jan

Vividworks Case Story: EM

EM Case Story

Shops are still needed

There is no replacing the need for a customer to test out how bouncy a sofa cushion is or to determine the comfort of a bed. Those key pieces will forever be part of the in-store experience.

“At stores, people continue what they started on the web. They try options they saw on the web and commit to purchase with the help of our professional sales people,” Sturehed says.

15Sep

Building an Omnichannel Journey - Visualisation vs. Design-to-Purchase

A personalised omnichannel customer experience is the current retail mantra, the holy grail and a silver bullet all wrapped in one. The retailers who provide their customers with an engaging omnichannel journey through each step of the buying cycle, from the need-recognition and alternative-evaluation to completing the purchase, have been shown to enjoy significantly higher conversion rates and customer loyalty than their competitors (for example,  in our studies up to 59% higher in-store conversion rate, and 23% higher purchase size).

01Apr

Collaboration in Omnichannel - Allsteel Case

To move from a multi-channel to a true omni-channel customer experience, the different sales channels need to be integrated. In the area of interior products - be it furniture, kitchens or building materials - this means that, besides having the same tools available across the different channels, the design and purchase process participants need to also be able to collaborate efficiently; While important in the residential furniture retail, in the commercial furniture and home improvement categories the collaboration is often vital.

15Oct

Use Case: 'People Like You'

Affinity and association rule learning based online recommendation systems, such as market basket analysis with Apriori-algorithm, are well understood and widely used in the e-commerce environments. However, when these methods are applied in furniture retail several challenges emerge.