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23May

Creating An Online Customer Journey - Moving Beyond A Web Catalogue

The social distancing requirements are currently accelerating the consumer shift to online buying in all categories, and the furniture and home improvement retailers are also seeing significant increases in their website traffic. Since February, the Australian internet traffic has grown by up to 70% and, for example, online browsing of furniture increased by more than 200% (V12).  

20May

How Macy's Increased Basket Size While Reducing Floorspace With VR

Macy’s, one of the world’s leading retailers, is constantly looking for ways to develop their business by creating new and exciting customer shopping experiences.  As part of this focus on ‘What’s New, What’s Next” in retail industry Macy’s has been rolling out Virtual Reality design stations in their furniture departments since 2018 and are now offering the experience already in over 150 stores.

Learn more about Macy’s VR in-store experience and watch Macy’s CEO, Jeff Gennette, talk about their approach here.

20Apr

National Tiles Visual Home Customisation

National Tiles customers, when selecting tiling for their homes have always faced the same issues as the customers of practically all other retailers, perhaps even more so. Whilst they could see and feel the product in the shop, they often struggled to visualise what their selections would look like in their own home and ended up seesawing between the alternatives, unable to make a decision (let alone being upsold to!).

12May

How AR Helps Lindström To Sell Its Design Mat Range

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry.

02May

VividWorks Featured in Commercial Integrator Europe

According to influential retail commentator Walter Loeb, this period of ‘revolutionary change’ is accelerating as the 2020s approach, with the Internet continuing to influence shopping in new and more disruptive ways. All retailers with a stake in the high street need to come to terms with what this change means for their stores, both in terms of methodology and more importantly, technology.

07Jan

Vividworks Case Story: EM

EM Case Story

Shops are still needed

There is no replacing the need for a customer to test out how bouncy a sofa cushion is or to determine the comfort of a bed. Those key pieces will forever be part of the in-store experience.

“At stores, people continue what they started on the web. They try options they saw on the web and commit to purchase with the help of our professional sales people,” Sturehed says.

15Sep

Building an Omnichannel Journey - AR and VR vs. Design-to-Purchase

A personalised omnichannel customer experience is the current retail mantra, the holy grail and a silver bullet all wrapped in one. The retailers who provide their customers with an engaging omnichannel journey through each step of the buying cycle, from the need-recognition and alternative-evaluation to completing the purchase, have been shown to enjoy significantly higher conversion rates and customer loyalty than their competitors (for example,  in our studies up to 59% higher in-store conversion rate, and 23% higher purchase size).