Engaging Customer Experience
With our 360°-viewer, 3D room planner, Augmented Reality (AR), and Virtual Reality (VR) solutions the customers can try your products, build configurations, and visualise them as part of their own home or office - in real-time and with amazing realism. By answering key questions like 'How will it really look?' and 'Will it fit in the space?' enables the customer to be the designer.
Our visualisation solutions enable you to offer a differentiated online experience to the customers. Besides increasing the site traffic and engagement time, they help to build an emotional connection between the customer and your products early in the omnichannel customer journey. As a result, you will convert faster and have a lower risk of losing the sales to a competitor with more ad impressions.
- 40% Increase in site traffic
- 4x Increase in average time on site
- 3-4x Increase in same bying cycle returning visitors
Increase Sales Convergence
The better the salespeople understand the customers’ situation and the better they are in demonstrating product alternatives to the customers, the more effective they are closing the sales and upselling your products.
With our showroom visual sales tools, ranging from iPads and 4k design stations to Virtual Reality (VR), your salespeople can better communicate with the customer, learn more about their environment and specific wishes, and effectively demonstrate full suite of product alternatives.
When the sales personnel engage the customers in their "home" they can provide a truly personalised service and go beyond selling just a product. Instead, they can help the customer to create an interior design and "fill the home" with your products. As a result, less customers disconnect at the showroom door ('just browsing'), more sales are closed in customer's first visit to your store, and you achieve higher transaction values.
- Increased conversion by 60%
- 40% of customers have already created designs before visiting stores
- Reduced average store visits from 4.6 to 1.7
- Over 2x first-visit close ratio
- Over 2x returning "be-backers"
Reduce costs and eliminate errors
Instead of interacting with the customers salespeople often spend significant time in finding product materials, verifying configurations, checking availability, calculating prices, and entering orders. Not only do these activities consume valuable customer face time, but they also create interruptions which increase the customer decision threshold. And when the order is entered, the salesperson can easily make a mistake which costs 5x more to correct than the original delivery and results in other significant costs like reputational damage.
Our visual sales solutions fully integrate with your business systems and remove practically all manual steps and errors: The salespeople can visually demonstrate the full suite of products, create automatically validated configurations, and have the pricing calculated in real-time based on the business rules. The solution business logic can also cater for any level of product complexity, from simple furniture items to determining complex bill-of-materials, calculating labour costs, estimating wastage, and producing manufacturing data.
And when the customer is ready, the order can be directly placed into your online shopping cart or ERP without a need to “re-enter” the information.
Maximise Social Engagement and Collaboration
Social media platforms like Pinterest are already used by over 40% of consumers for finding interior design ideas. However, while image sharing often serves as a great conversation starter, the unfortunate truth is that the ‘likes’ do not drive brand value and true conversation between the consumer and your brand.
Our solutions are natively social. We enable your customers to share the actual designs – not just images – with their friends, allowing them to participate in the design process and suggest products, materials, designs, etc. Not only does this deepen and extend the conversation around your brand but exposes the customer’s social network more to your products.
Our solutions are collaborative. We enable you to seamlessly share designs with the customer and engage in an ongoing conversation, offer real expert advice, and assists the customer in their buying choices - to replicate across the different channels what your good salespeople have always done in-store.
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References
Our solutions help customers to enhance their businesses, increase the conversion rates, speed up the sales process, and increase the returning customer rate. Today the technologies are being used by hundreds of companies in Europe, USA, Asia, and Australia, and in businesses ranging from small speciality manufacturers to multi-billion dollar international enterprises.
Our visualisation solutions are utilised in all industries and categories with the customers including some of the world's leading companies in residential furniture, commercial furniture, developers, home-improvement, kitchens, building materials and housing equipment, shelving and cabinets, fireplaces, bathroom furniture, car manufacturers, commercial textile services, real-estate agents, interior designers, etc.
About Us
Rock of Eye:
"To judge the value of a thing by ‘ROCK O’ TH’ EYE’, by view or sight, without weighing or measuring"
We are an Australian company specialising in creating visual sales solutions for Australian companies.
We combine world-leading technologies into ready-made, and highly customisable, Software-As-A-Service (SaaS) solutions. This enables our customers to change their businesses with new technologies cost-efficiently and with fast Time-To-Market.
We enable visualisation of practically any product and interior. Our technologies cater for a variety of business segments and needs, from furniture retailers and manufacturers, to home-improvement, real-estate and interior designers. The solutions are utilised by hundreds of large businesses in USA, Europe, and in Asia and are, most importantly, proven technologies.