VividPlatform is omni-channel. It ties together all the customer touchpoints along the journey to purchase and enables the same designs to be accessed anywhere and on any device, from browsers and tablet apps to touchscreen design stations and virtual glasses. With the customer's interior design as the linchpin it creates a true omni-channel customer experience as well as ensures a smooth transition between the customer touchpoints in online and in-store channels.

VividPlatform is natively social. The customers can easily share their designs with friends and exchange comments and ideas. Product and design ideas can be emailed to the customers or published in the social-media, with the customers immediately being able to visualise what a particular recommendation would look like as part of their own home.

VividPlatform is collaborative. The designs and product choices can be shared between users and the designs modified and commented by others. Besides a true consultative interaction between customer and sales person, this enables highly-effective collaboration on designs and creation of professional communities, e.g. commercial furniture teams working on the same office design, an interior designer assisting customer in creating the dream-home, or a kitchen sales consultant building the configuration for the customer's home.

VividPlatform™ is a sales and marketing tool, not a mere marketing gimmick. In addition to engaging the customers in designing with your products, it integrates with your business systems, like CRM and ERP, and supports the full customer buying cycle from the initial discovery of products to the completed purchase. It provides you with detailed information about the customer's space, design choices, and product preferences, giving you an unprecedented level of insight into the customer's situation and behaviour. As a result, VividPlatform™ enables you to provide a truly personalised and seamless shopping experience for your customers.

VividPlatform™ is a real business tool. Going beyond just listing the products and options customer has chosen, the platform's business rule capabilities can be used to automatically report prices, calculate materials, include mandatory elements and accessories like fixings, calculate shipping charges, estimate labour costs, and even to drive the manufacturing of the products.

VividPlatform™ scales with your business. It is a highly customisable Software-As-A-Service (SaaS) solution in which different features can be individually activated based on your business needs and all interfaces adopted to suit your brand experience. As a result, the  VividPlatform™ can be deployed in less than two months and you receive an immediate Return On Investment (ROI) from your new visual design-to-purchase sales approach.

VividPlatform™ enables customers to configure any interior content, visualize design goals in real time, and make purchases with or without a salesperson – at any time. It gives you a market differentiator that engages the customers in designing with your products, assists them in their decision making, as well as creates an emotional bond with your products. As a result, you get benefits on every step on the path to purchase: you reach more customers, create more sales opportunities, sell products faster, and close deals easier.